BREAST CANCER AWARENESS MONTH 2025

DISCIPLINE: Branding/Identity, Campaign

DESCRIPTION: October is Breast Cancer Awareness Month. This year, Memorial Health System launched a themed campaign designed to align with current trends of self-care and sisterhood. The theme, “Check Your Girls,” connects with a younger generation while reminding all women of the importance of scheduling their annual mammograms. As part of the campaign, the health system hosted a lively second-line parade featuring decorated umbrellas and a contest—bringing energy, community, and awareness to a serious cause. The colors used in the campaign combine multiple shades of pink with a Memorial brand color, completing the visual identity of the initiative.

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